LIFE
is made richer by the number of choices you have. It is frustrating,
even somewhat disempowering, when after making the decision to spend
your money on something, to have limited options available.
Encouraged to spend a percentage of net profit after tax (2%
according to the draft codes) on social investment and enterprise
development, qualifying small enterprises have money to contribute.
According to the codes of conduct, enterprises contributing this
amount can earn up to 20 points on the residual (social investment)
scorecard and 20 points on the enterprise development scorecard.
It is relatively “easy” to spend this sort of money, as it often
results in a warm, fuzzy feeling that comes from contributing towards
capacity building, community development and transformation.
But it is not about picking some enterprise “off the street” to be
charitable to. In fact, it is not about charity at all. It is about
interventions that will create the kind of sustainable economic change
that is the driving focus of empowerment.
Besides the challenge of finding qualifying empowerment partners,
there are issues such as due diligence, performance monitoring,
accountability, effect and return on investment. Unless this is your
speciality, it can appear quite complicated and time consuming to
tackle.
Enterprises’ spend is often considered too “small” to justify
engaging a specialist. So, once again, they are stuck before even
leaving the starting blocks.
Thankfully, there are options. Catering to the social investment
arena, nonprofit organisations have set up websites with searchable
databases listing a few hundred such entities.
Businesses that already have an idea of how and what they would like
to support can go online and search for an organisation that fits their
specifications.
There are however, two obvious pitfalls in this. The first is that
it requires the browser to have a knowledge base of empowerment codes
relating to residual element, to ensure that the supported
interventions meet the criteria and that the related verification
requirements are met.
The second is that the websites fall short in “managing your social
investment”, leaving questions such as due diligence and transparency
unanswered.
Unfortunately, no database exists listing empowerment qualifying
enterprises for enterprise development contributions. However, it will
not be long before a few exist.
A second option that could meet either residual or enterprise
development contribution needs, is that of a managed portfolio fund.
The concept of a managed social investment or enterprise development
portfolio fund is almost an unexplored area in SA, but this could be
the ideal vehicle through which enterprises can not only contribute
beneficiaries and qualify for empowerment points, but also have peace
of mind that due diligence, transparency and meeting empowerment
reporting requirements are being managed.
Marr is director of Social Advantage, a BEE consultancy focusing on
enterprise development and corporate social investment. This is the
first of a three-part series focusing on these areas.